How ready is your marketing for AI?
8 questions, 2 minutes. Pick the answer that fits best, count your letters, and get a clear plan for where to start.
Most teams ask “which AI tool should we use?” The better question is whether your marketing has the structure for AI to make it better, not just faster. This scorecard tells you.
The scorecard
Pick A, B, or C for each one
Keep a tally as you go. Nothing to click, nothing to submit yet.
01
Do you have a documented marketing strategy?
- ANo, it lives in our heads
- BSort of, but it isn’t written down or followed
- CYes, documented and used to guide decisions
02
Who owns marketing in your company?
- ANo one really, it’s spread across the team
- BSomeone handles it on top of another role
- CA dedicated marketing leader or partner
03
Can you tell where your leads come from?
- ANot really, we’re guessing
- BPartly, for some channels
- CYes, we track sources and ROI clearly
04
Is your marketing data and CRM organized?
- ANo central system, data is scattered
- BWe have a CRM, but it’s messy or underused
- CYes, centralized and well maintained
05
Has your team used AI tools in marketing?
- ANot yet
- BA little, ad hoc and inconsistent
- CYes, regularly and with intention
06
Do you have repeatable systems for content and campaigns?
- ANo, everything is built from scratch each time
- BA few, but not consistent
- CYes, documented and repeatable
07
How often is your team stuck on low-value busywork?
- AConstantly, we never get to real strategy
- BSometimes
- CRarely, the team focuses on high-value work
08
Do you have a plan for where AI fits in your marketing?
- ANo plan at all
- BWe’re exploring it informally
- CYes, a clear and intentional plan
Your result
Count your letters, then get your plan
Whichever letter you picked most is your result. Tied? Choose the lower one. It’s the honest starting point.
Mostly A’s
Reactive Mode
Marketing is happening, but without a strategy, owner, or systems behind it.
Mostly B’s
Foundations to Build On
You have some structure. AI can start creating real leverage.
Mostly C’s
Engine-Ready
Strategy, ownership, and measurement are in place. AI can multiply output.
Step three
Tell us your result and we’ll send your plan
What your result means, where to start, and a printable version of the scorecard to share with your leadership team. Matched to your letter.
Send my AI readiness plan
Pick the letter you counted most.
No spam. Your plan, plus occasional insights on marketing systems. Unsubscribe anytime.
Want a second set of eyes on it?
Book a discovery call and we’ll map exactly where AI and better systems will move your marketing fastest.